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Keywords: Ideas
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2001) 29 (3): 13–18.
Published: 01 June 2001
.... The Business Idea provides a method to consider the future viability of a business proposition in all basic aspects that make for longer‐term success. The author discusses seven factors that are incorporated in a business idea. Business leaders that want their companies to survive must develop a positive...
