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Keywords: Individual perception
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Journal Articles
The practice of co‐creating unique value with customers: an interview with C.K. Prahalad
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2006) 34 (2): 4–9.
Published: 01 March 2006
... and provocative questions about the role of the customer in the future of the firm. Brian Leavy can be contacted at: brian.leavy@dcu.ie © Emerald Group Publishing Limited 2006 Customer relations Innovation Modelling Corporate governance Individual perception It's been more than...
