...,” Strategy & Leadership, Vol. 37, No. 4 (2009), pp. 23-32). Joseph Calandro, Jr. can be contacted at: jtacalandro@yahoo.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Disney Aquisitions Hidden assets Information advantage Marvel Value...

... of the major players in the industry revealed the weakness of their customer loyalty strategy and discovered some useful alternative tactics. Practical implications – Service providers that successfully navigated the rough recessionary waters relied not on loyalty but their superior information advantage...