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Keywords: Innovation turnaround
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2011) 39 (6): 4–10.
Published: 08 November 2011
.... Research limitations/implications Over the past five years Salesforce.com has delivered a 41 percent annual return to shareholders. This extraordinary performance – in fact, an example of an innovation turnaround – occurred after the firm instituted a set of radical practices that make it a model...
