...Lukas Zechel Purpose This research shows that intangible assets play a vital role in early-stage digital platform joint ventures, but they must be carefully managed to maintain their positive impact. Design/methodology/approach The study follows a multi-case study approach in the European...

... unexpected places. Extended innovation is a means to identify these opportunities and competitive threats. The recent recognition of the value of intangible assets is another driver of extended innovation. Historically high price‐to‐book ratios of corporations today reflect this recognition...

...Pamela Cohen Kalafut; Jonathan Low There is increasing recognition of the importance of intangible assets. There is also a pressing need for a set of widely accepted metrics by which corporate leaders and the investment community can account for the non‐financial factors that affect value creation...

... customer satisfaction Competitive advantage Intangible assets Customers are the engines of growth. Establishing lifetime relationships with customers is the focus of the smart twenty‐first century organization. Customer capital is the value – the contribution to current and future revenues...