...Lukas Zechel Purpose This research shows that intangible assets play a vital role in early-stage digital platform joint ventures, but they must be carefully managed to maintain their positive impact. Design/methodology/approach The study follows a multi-case study approach in the European...

... such as biotechnology, where the locations of opportunities are unknown, companies should pursue explorative collaborations that emphasize low‐cost probing and learning. © MCB UP Limited 2002 Innovation Intangible assets Alliances Strategy Among these drivers, a decline in transaction costs...

...Pamela Cohen Kalafut; Jonathan Low There is increasing recognition of the importance of intangible assets. There is also a pressing need for a set of widely accepted metrics by which corporate leaders and the investment community can account for the non‐financial factors that affect value creation...

... an organization is and will continue to be in turning customer relationships into sustainable competitive advantage. Customers Brand equity customer satisfaction Competitive advantage Intangible assets Putting a value on customer capital involves measuring three key elements across all product...