..., the value of an MBA, consumer market evolution, new Internet marketing concepts, price cut traps, must win battles, Google business model innovations, the strategy/design interface. Practical implications URL links and references have been provided for the articles so that managers can easily...

... Unique selling proposition Internet marketing Search engines Empowered by the internet, a new player has emerged to influence the buying behavior of customers – the webmaven. The term “maven” describes [1] an individual who knows a lot about an area or product category. We all have such friends...