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Keywords: Late follower
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 40 (2): 43–48.
Published: 02 March 2012
...Stephen Wunker Purpose The article seeks to explain how companies seeking to fuel growth by entering new markets should analyze when it is wise to be an early mover, fast follower or late follower. Each option requires a different competitive strategy. Design/methodology/approach...
