.... Findings Most are so immersed in action and decision‐making that they have no time to think. The paper considers some of the barriers to pragmatic reflection and proposes ways round them – the aim being to help executives practice a new “learning cycle.” Practical implications Many...

... © Emerald Group Publishing Limited 2006 Customer satisfaction Learning cycles Thus, the people who have the time and motivation to do business research that could improve business processes (primarily business professors) are disconnected from those places and people that could...