.... Findings Most are so immersed in action and decision‐making that they have no time to think. The paper considers some of the barriers to pragmatic reflection and proposes ways round them – the aim being to help executives practice a new “learning cycle.” Practical implications Many...

... © Emerald Group Publishing Limited 2006 Customer satisfaction Learning cycles B‐school curricula need to be redesigned to foster creativity and entrepreneurship, to engender strategic thinking and the ability to grapple with “messy” problems, and to strengthen the skills required...