...John Sterling; Charles D. Murray Purpose Explains how companies can learn from the best practices DuPont uses to aggressively manage its intellectual property and grow its licensing revenues. Design/methodology/approach This case extracts three key success factors from the DuPont...

... property should conduct an internal Intellectual Property Audit. Make certain what you own (or control through licenses) it may be more or less than you think. The second phase of the Intellectual Property Audit is to make sure your Intellectual Property Assets are protected. Begin drafting the Alliance...

... assets are comprised of intellectual property should conduct an internal Intellectual Property Audit. Make certain what you own (or control through licenses) it may be more or less than you think. The second phase of the Intellectual Property Audit is to make sure your Intellectual Property Assets...