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Keywords: Litigation
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2008) 36 (3): 41–45.
Published: 09 May 2008
...Helio Fred Garcia; Anthony Ewing Purpose Class action litigation has the potential to severely damage the image customers have of a company (brand), often with calamitous consequences for its strategy. Such risks increase when plaintiff's attorneys use all of the instruments of influence...
