..., to achieve customer relationship marketing leadership, companies need to acknowledge these forces in their business strategies. Customer relations Customer service management Innovation Market forces Corporate strategy Following the worst global economic downturn since the Great Depression...

... opportunities? 2. How do we reach these individuals and learn from them? 3. How do we identify and shape opportunities from what we learn? V.K. Narayanan can be contacted at: vkn22@drexel.edu © Company 2008 Market forces Economic trends Value analysis Customers The purpose...

... grow their businesses in very meaningful ways. Innovation Strategic management Market forces Customer service management Communication technologies Technology led strategy When CEOs recognize the need for adding new value to their organizations and commit to the creation of new internal...