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Keywords: Market intelligence
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Journal Articles
Regaining customer relevance: the outside‐in turnaround
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (4): 17–23.
Published: 28 June 2013
... proposition Turnarounds Competitors Customer needs Growth strategy Alternative plausible futures Superior customer value Market intelligence Why did the value proposition offered by once successful companies like McDonald's, Starbucks, IBM and Charles Schwab lose its luster, and how did...
