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Keywords: Market intelligence generation
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership 1–21.
Published: 09 December 2025
...Joseph Owusu; Martin Owusu Ansah; Peter Kwasi Oppong; Kwame Ohene Djan Purpose The paper aims to investigate whether market intelligence generation improves the nexus between entrepreneurial orientation and entrepreneurial intention. Design/methodology/approach The study depended on cross...
