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Keywords: Market position
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2003) 31 (6): 29–35.
Published: 01 December 2003
...Brian Leavy The practice of strategic decision‐making has two major perspectives to help managers create and maintain competitive advantage in the face of a range of business challenges. One stresses market position and the other core competence. (1) Market position – the positioning approach...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2000) 28 (5)
Published: 01 October 2000
... to market and increase value. Node 5. Apply product lifecycle thinking to anticipate the need to cannibalize old lines, develop new lines, disrupt the competition, and enhance market position. Node 6. Use data mining to sort out and identify emerging opportunities;build on this analysis to create...
