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Keywords: Market research
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Journal Articles
Savoring surprise: the leadership learning opportunity
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 40 (6): 46–50.
Published: 02 November 2012
... Publishing Limited 2012 Innovation Market differentiation Market uncertainty Market research Disruptive technology Market opportunities Managing surprise Customer experience All the management books on Amazon.com with the word “surprise” in their title promote approaches to avoid...
Journal Articles
Entering the Chinese mid‐market segment: key to long‐term success?
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2009) 37 (5): 31–39.
Published: 04 September 2009
...@unisg.ch © Emerald Group Publishing Limited 2009 Marketing strategy China Market segmentation International marketing Market research The Chinese market has become a fierce competition between international companies and their domestic Chinese rivals, companies that seek to compete...
