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Keywords: Market strategy
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2007) 35 (5): 4–8.
Published: 11 September 2007
... management Market strategy Business formation Geoffrey Moore is the author of five books that have gained an enthusiastic following among corporate managers pursuing market development: Dealing with Darwin, Crossing the Chasm, Inside the Tornado, The Gorilla Game and Living on the Fault...
