...: mass customization as a leadership-driven strategic choice rather than a technological solution; co-creation as a form of strategic governance; the role of minimum viable process discipline in balancing creativity and control; and leadership learning under constraint. Together...

... value. Henry Robben can be contacted at: h.robben@nyenrode.nl © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Mass customization Individualized customer choice Innovation co-creation with customers Personalized collaboration To produce...

... 2015 Mass customization Experience marketing B2B company innovation Transformational innovation Because the Internet has empowered buyers with so much information about sellers, business to business (B2B) companies face the threat of increasing commoditization, a market environment...

... sacrifice Experience economy Experience time Mass customization Transformational experiences In the past two decades, the economic offerings of businesses worldwide have become more intentionally experiential, a fundamental shift in the very fabric of the global economy. Experiences – commercial...

... process, managers and software engineers work together to develop a common understanding of the technical underpinnings needed to deliver the base product, as well as the add‐on components needed to deliver customized products. Customization Complexity theory Financial services Mass customization...

... considering a purchase. Pricing Customer satisfaction Computer software Mass customization Market segmentation Unit pricing Many consumer and business‐to‐business companies are struggling with a pricing problem that is thorny, but not new. In fact, many of its dimensions are well understood...

... scorecard Mass customization Benchmarking The past dozen years in business have witnessed an explosion in the use of management tools and techniques. The tools range from broad processes such as strategic planning and benchmarking to highly focused initiatives such as the use of radio frequency...

... to prosper in the emerging experience economy should begin by mass customizing their goods and services. To determine which products to customize, many companies gather customer satisfaction or “voice of the customer” surveys that use market research techniques to get data. However, these techniques do...