.../methodology/approach – The authors show how understanding narratives – people’s beliefs, attitudes and perceptions and the stories, images, anecdotes and aphorisms used to articulate them – provides planners and leaders an exceptional ability to anticipate with confidence the actions that can drive the real...

...Doug Randall; Aaron Harms Purpose The paper aims to warn executives that their strategy initiatives are at risk every time the message delivered in their speeches is not convincing or clear. The responsibility for producing a successful narrative is on leaders to transfer meaning...

...Michael Carriger Purpose This paper aims to argue that narratives, skillfully deployed by senior leaders in an organization, can be a very effective tool for creating, disseminating and executing corporate strategy. Design/methodology/approach The paper presents a model...

... implicit in the narratives signed by CEOs. The words, metaphors and cultural keywords chosen by CEOs to win support for a corporation's policy on matters of governance, accountability, management control, and measures of performance also offer insight to their mindsets, aspirations, ideologies...

... that if these ten basic principles are followed, managers should be able to capture much of knowledge management's potential while avoiding its most serious pitfalls. Practical implications The article explains how to use metrics, narratives, incentives, goals, and cultural change to support knowledge...

...Stephen Denning Purpose As more and more firms grasp that narrative is central to addressing many of today's key leadership challenges – for example, articulating the risks and opportunities identified by strategic management tools like strategic plans, scenario analysis, and dilemma...

...Stephen Denning Purpose Offers the concept that leadership narrative is the key to managing transformational innovation. Design/methodology/approach The author has studied the leading innovation theorists and corporate innovation efforts. Findings Transformational...