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Keywords: Needs-based innovation
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2017) 45 (2): 25–32.
Published: 20 March 2017
.... “Customer Needs/Technology Needs” matrix B2B new product development Identifying customers’ needs Needs-based innovation Solution design skills Obtaining a deep understanding of customer needs is central to any new product development process.[ 1 ] Over the last decade, tools and techniques...
