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Keywords: Non‐price value
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (3): 5–10.
Published: 26 April 2013
... profitable course of action is to devote resources to tackling the hard problem of creating anew the non‐price value customers will pay for, not the hard problem of how to remain profitable at lower prices. Originality/value These three rules apply to almost every decision within the purview...
