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Keywords: Norm Activation Model
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership 1–24.
Published: 31 December 2025
... questionnaire administered via Google Forms to a stratified sample of 197 SME respondents. Data analysis was conducted using Structural Equation Modeling ( SEM ) with SmartPLS, grounded in the Norm Activation Model ( NAM ), to test a series of hypotheses concerning the direct and indirect relationships...
