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Keywords: Open innovation partners
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 40 (4): 36–42.
Published: 29 June 2012
... spaces through the help of open innovation partners. Whirlpool explored partnerships with several major players in the consumer‐packaged‐ goods industry, but all passed on the opportunity. They then explored partnerships with chemical technology suppliers, finally choosing a small technology...
