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Keywords: Open innovation partners
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Journal Articles
Open innovation helps Whirlpool Corporation discover new market opportunities
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 40 (4): 36–42.
Published: 29 June 2012
... spaces through the help of open innovation partners. Whirlpool Corp's “Triple Diamond” innovation process. Whirlpool's approach to innovation is a series of three diverge‐converge cycles that explore new perspectives and alternatives (see Exhibit 1). At the end of each cycle stage – Discovery...
