Keywords: Organic organizations
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Journal Articles
Strategy & Leadership (2007) 35 (4): 18–22.
Published: 10 July 2007
... to Create Breakthrough Products and Services, McGraw‐Hill, 2005. [6] Christensen, Clayton and Raynor, Michael, The Innovator's Solution: Creating and Sustaining Successful Growth, HBS Press, 2003. Niche marketing Business development Organic organizations Marketing strategy...

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