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Keywords: PIVOTAL Infinity Marketing Canvas
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Journal Articles
Leading with purpose: the PIVOTAL Infinity Marketing Canvas for strategy, innovation and long-term value
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership 1–12.
Published: 30 March 2026
...Marc Oliver Opresnik; Svend Hollensen; Philip Kotler Purpose This paper introduces the PIVOTAL Framework and the PIVOTAL Infinity Marketing Canvas®, a next-generation strategic model designed to link organizational purpose with innovation, stakeholder value, and long-term relationship building...
