Keywords: Personalized content
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Journal Articles
Strategy & Leadership (2012) 40 (6): 29–35.
Published: 02 November 2012
.... Saul J. Berman can be contacted at: saul.berman@us.ibm.com © Emerald Group Publishing Limited 2012 Media and entertainment industry Digitally connected consumers Personalized content Consumer behaviour Digital revenue streams Content ownership models Content accessibility models...

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