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Keywords: Product differentiation
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2017) 45 (1): 11–19.
Published: 16 January 2017
... be contacted at: ls2673@columbia.edu © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only breakthrough innovation disruptive innovation sustaining innovation product differentiation unique value propositions One of the most urgent questions facing...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2010) 38 (3): 44–49.
Published: 11 May 2010
... core market has been a costly and brutally competitive approach. Richard D'Aveni can be contacted at: Richard.daveni@dartmouth.edu © Emerald Group Publishing Limited 2010 Service industries Value analysis Product differentiation Innovation Competitive strategy In our...
