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Keywords: Product launch
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2006) 34 (2): 21–27.
Published: 01 March 2006
... that actually influence behavior. Ron Langford can be contacted at: rlangford@marakon.com © Emerald Group Publishing Limited 2006 Customer behaviour Economics Product launch To find profitable growth opportunities in an increasingly competitive marketplace, many companies are trying...
