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Keywords: Product life cycle
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2008) 36 (4): 21–23.
Published: 04 July 2008
... planning Product life cycle Fixed graphic 1 In his new book, Five Future Strategies You Need Right Now, internationally known consultant and author George Stalk, a Boston Consulting Group senior partner, offers corporate leaders a brief peek at a set of innovative strategies. Stalk...
