... repeatability Adaptive leadership Product positioning Corporate strategy I have learned that lack of focus is the common cause of corporate mediocrity – Lou Gerstner, former CEO and Chairman of IBM. [1] Complexity has become the silent killer of growth strategies – Chris Zook and James Allen. [2...

...@gmail.com © Emerald Group Publishing Limited 2010 Competitive advantage Competitive strategy Brands Consumer behaviour Perception Product positioning A manufacturing executive presenting an analysis of his unit to colleagues at an in‐house seminar recently reported that a major...

... Bente Løwendahl, Øystein Fjeldstad, and Mark Klassen for their comments on earlier versions of this paper. Norman T. Sheehan can be contacted at: sheehan@commerce.usask.ca © Emerald Group Publishing Limited 2007 Knowledge organizations Product positioning Shops Managers of knowledge...

... and its historical association with the “Think” slogan was properly maintained. © Emerald Group Publishing Limited 2004 Consolidation Product positioning Brands “This time, like all times, is a very good one, if we but know what to do with it” (Ralph Waldo Emerson). In April 2001...

...]. On‐premise placement and supporting happy‐hour and bar programs were also coordinated with key accounts in the important on‐premise market. Beer Marketing strategy Competitiveness Market segmentation Product positioning In the beer business, when the battle is a global Goliath against a local...

... the Internet. © MCB UP Limited 2000 Brands Customer satisfaction Product positioning Brand identity Once the brand’s current position is mapped and its future position is articulated, the next step is to identify the trajectory that results from moving the brand toward its optimal...