... – the focus on customers’ job-to-be-done, the ability to prototype and experiment, to manage a portfolio of bets, and to foster engagement and alignment – can provide what successful growth, whether incremental or disruptive, demands. Exhibit 1 How Design Practices Improve Strategy Development...

.... By exposing your model to other models through interaction, together you can utilize pieces of those models to generate a new one. Practical implications We see the value of prototyping solutions – expecting to be only partially right with the first prototype and learning a lot from putting the ideas...