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Keywords: Public relations
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2008) 36 (3): 41–45.
Published: 09 May 2008
.... It is a simultaneous public relations and political war being waged against the defendant company. Originality/value The paper shows how organizations can defend their reputation in litigation by: understanding the context of the fight; identifying the likely assault; pre‐empting their adversary...
