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Keywords: Research management
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Journal Articles
Prospecting for valuable evidence: why scholarly research can be a goldmine for managers
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2004) 32 (1): 27–33.
Published: 01 February 2004
... and fantasies. © Emerald Group Publishing Limited 2004 Research Research management Academic staff In recent years, I wrote two books that use obscure and often obtuse academic research to help managers build better companies. The last book, Weird Ideas That Work, proposes a dozen...
