...Alistair Davidson; Laura Klemme Purpose – One approach for CEOs seeking to improve the effectiveness of their company’s innovation initiatives is to imitate the role that a “Scrum Master” has in high speed software development projects. Fundamentally, a Scrum Master is in the business of speeding...

... and transparent environment. It places new demands on technical leaders in terms of negotiation and planning skills. Originality/value – Managers outside the software industry should note that Agile/Scrum is likely to be increasingly essential to the future of product development and manufacturing...

.... © Emerald Group Publishing Limited 2013 Agile Continuous innovation Creative economy Direct customer feedback Management revolution Radical management Scrum The only way to do great work is to love what you do (Steve Jobs). What are business leaders to make...

... Denning can be contacted at: steve@stevedenning.com © Emerald Group Publishing Limited 2013 Radical vs hierarchical management Continuous innovation Customer‐focused innovation Agile manufacturing Scrum Kanban Salesforce.com Dynamic linking Continuous improvement Radical transparency...