..., this study proposes to measure the impact of this congruence on the retailer’s perception of salesperson’s perceived service quality performance (SalesPerf). Design/methodology/approach The study is structured around collecting data from small retailers through an offline survey. In this study, linear...

..., and other factors. Companies use these comparison‐shopping services to sell insurance, credit cards, automobiles, groceries, and other products. Consumer behaviour Purchasing Service quality Selling Decision making New, sophisticated consumers have emerged in the North American marketplace...