... of the interviews identified three responses proactive firms have adopted to prepare for the future: embrace disruption; build shared value; and dare to be open. Research limitations/implications – Create experimentation spaces. Runaway innovation requires places and spaces where people can think, interact...

.../methodology/approach Three sets of insights are compared: Fixing the Game by Roger Martin; “Creating shared value” in Harvard Business Review by noted strategists Michael Porter and Mark Kramer; and Higher Ambition by Michael Beer and his co‐authors. Findings...