..., with personal norms showing the strongest positive association. BIA functions as both a mediator and a moderator, amplifying the effect of social norms on procurement outcomes. However, personal norms only moderated the effect of descriptive norms on BIA, not injunctive norms. Research limitations...

...Tonny Ograh; Felix Ograh; Helena Boakye; Frank Obeng; Samuel Brako Purpose This study investigates how social norms, particularly injunctive (what is approved) and descriptive (what is commonly done), mediate the relationship between organizational green culture and actual green procurement...

...Evans Kyeremeh Purpose This study investigates how social norms (descriptive, injunctive, and personal) act as catalysts for sustainable procurement, specifically examining the critical mediating role of Willingness to Pay ( WTP ) in facilitating Value-Driven Sourcing ( VDS ). It aims to move...