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Keywords: Storytelling
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Journal Articles
Strategy & Leadership (2010) 38 (2): 52–56.
Published: 09 March 2010
... for the practical use of narratives by leaders are explored by this paper. Michael Carriger can be contacted at: Michael.carriger@thalescomminc.com © Emerald Group Publishing Limited 2010 Narratives Leadership Generation and dissemination of information Corporate strategy Storytelling...
Journal Articles
Strategy & Leadership (2006) 34 (1): 36–41.
Published: 01 January 2006
...Gary Adamson; Joe Pine; Tom Van Steenhoven; Jodi Kroupa Purpose The authors advocate making storytelling an integral tool of corporate strategy. Stories create the experience that lets strategy be understood at a personal level. In order to be effective, strategy must not just inform, it must...
Journal Articles
Strategy & Leadership (2006) 34 (1): 42–48.
Published: 01 January 2006
... resolution – the question becomes: how is a CEO to make effective use of storytelling? Design/methodology/approach Narrative – also known as storytelling – comprises an array of tools, each suitable to a different business purpose. The author lists these tools and summarizes how to use them...

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