Keywords: Storytelling
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Journal Articles
Strategy & Leadership (2010) 38 (2): 52–56.
Published: 09 March 2010
..., Stephen. 2001, The Springboard Story: How Storytelling Ignites Action in Knowledge‐era Organizations, Butterworth Heinemann, Boston. Denning, S. 2004, “Telling tales”, Harvard Business Review, Vol. 82, No. 5, pp. 122‐129. Denning, S. 2004, May 24, Storytelling is a Fundamental...
Journal Articles
Strategy & Leadership (2006) 34 (1): 42–48.
Published: 01 January 2006
... resolution – the question becomes: how is a CEO to make effective use of storytelling? Design/methodology/approach Narrative – also known as storytelling – comprises an array of tools, each suitable to a different business purpose. The author lists these tools and summarizes how to use them...
Journal Articles
Strategy & Leadership (2006) 34 (1): 36–41.
Published: 01 January 2006
...Gary Adamson; Joe Pine; Tom Van Steenhoven; Jodi Kroupa Purpose The authors advocate making storytelling an integral tool of corporate strategy. Stories create the experience that lets strategy be understood at a personal level. In order to be effective, strategy must not just inform, it must...

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