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Keywords: Strategic financial storytelling
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Journal Articles
Vision through numbers: strategic financial storytelling and sensemaking in leadership communication
Journal:
Strategy & Leadership
Strategy & Leadership 1–20.
Published: 22 September 2026
...Ehsan Danesh Purpose This study examines how Chief Financial Officers (CFOs) use strategic financial storytelling to transform quantitative financial information into narratives that align stakeholders with long-term organizational strategy. Although prior research has focused on financial...
