Keywords: Strategy experiments
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Journal Articles
Strategy & Leadership (2002) 30 (3): 34–37.
Published: 01 June 2002
...) the company’s name had to change; 2. (2) standard products needed to be defined. © MCB UP Limited 2002 Strategy experiments Strategic marketing Marketing planning Customer‐focused strategy This coatings lab and job shop with a talent for innovation has been operating for more...

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