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Keywords: Time‐value tradeoff decisions
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 40 (4): 21–26.
Published: 29 June 2012
... customers' habits Time‐value tradeoff decisions Innovation value added Adrian Ott is the author of The 24‐hour Customer: New Rules for Winning in a Time‐starved, Always‐connected Economy (HarperBusiness, 2010). Her Silicon Valley‐based consulting firm, Exponential Edge, Inc...
