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Keywords: Transfer (adoption)
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Journal Articles
Leading with purpose: the PIVOTAL Infinity Marketing Canvas for strategy, innovation and long-term value
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership 1–12.
Published: 30 March 2026
... into a dynamic process that helps leaders integrate purpose, innovation, value creation and stakeholder engagement in a coherent way (Opresnik, Hollensen, & Kotler, 2025). Purpose-driven strategy Strategic innovation Stakeholder value Customer advocacy Transfer (adoption) Long-term value...
