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Keywords: Uncontested market space
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2018) 46 (3): 10–20.
Published: 09 May 2018
... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Value innovation Blue Ocean Shift Blue ocean strategy Buyer experience cycle Humanistic process Uncontested market space “The creators of blue oceans, surprisingly, didn’t use the competition as their benchmark...
