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Keywords: Varian Medical Systems
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Journal Articles
Visionary customers: source of long-term competitive advantage
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2018) 46 (3): 29–36.
Published: 10 May 2018
...Robert Chapman Wood Purpose This case describes how Varian Medical Systems, the successor to one of the pioneers of Silicon Valley, created a business with $11.6 billion in market cap by listening to dreams of its physician customers and their scientist colleagues and finding ways to fulfill them...
