Keywords: WinWin Shapeholder Engagement
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Journal Articles
Strategy & Leadership (2013) 41 (5): 39–47.
Published: 30 August 2013
... their authenticity through six key criteria: Based on my experiences in both the private sector and public life, I have come up with a framework of “WinWin Shapeholder Engagement” that takes a long-term view of the most beneficial path. I call it the “7A” approach. The first set of “A's” – authenticity...

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