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Keywords: big data
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Journal Articles
Beset by the digital revolution successful retailers embrace technology that enhances customer value
Journal:
Strategy & Leadership
Strategy & Leadership (2016) 44 (6): 16–24.
Published: 21 November 2016
... Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only retail strategy big data design partnerships digital retail technology social media presence Target%2C Kohl%u2019s%2C JC Penney and Sears When Amazon opened its “doors” for business...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2016) 44 (3): 47–51.
Published: 16 May 2016
...Craig Henry © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only --> business models big data change indicators Historically companies have created market dominance by following traditional monopoly practices that are based...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2016) 44 (3): 20–26.
Published: 16 May 2016
... and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2015) 43 (5): 32–39.
Published: 21 September 2015
...Anthony Marshall; Stefan Mueck; Rebecca Shockley Purpose – To understand how the most successful organizations use big data and analytics innovate, researchers studied 341 respondents’ usage of big data and analytics tools for innovation. Design/methodology/approach – Researchers asked...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2014) 42 (4): 45–50.
Published: 15 July 2014
...Thomas H. Davenport Purpose – The author, an internationally known IT expert, aims to explain how big data is being used by leading corporations to promote better decision making, especially about innovation. Design/methodology/approach – Big data is the collection and interpretation...
