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Keywords: company values
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2018) 46 (2): 41–47.
Published: 19 March 2018
...Herman Vantrappen; Rien de Jong Purpose This article aims to present a novel, powerful and proven alternative for the flawed way in which firms traditionally state “company values”. Design/methodology/approach An analysis was made of the value statements of the 100 largest Fortune Global 500...
