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Keywords: customer transformation
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2016) 44 (1): 3–10.
Published: 18 January 2016
... experiences or even customer transformations. Originality/value – To truly pursue experiences as a distinct form of economic output, companies must design a business model that involves charging for the time customers spend engaging with the business, such as an admission or membership fee of some sort...
