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Keywords: customer-centered innovation
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2017) 45 (2): 3–11.
Published: 20 March 2017
... Publishing Limited Licensed re-use rights only strategic marketing customer-centered innovation Jobs-based innovation Jobs-to-be-done theory New product innovation To elevate innovation from hit-or-miss to predictable, you have to understand the underlying causal mechanism – the progress...
