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Keywords: digital marketing
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2025) 53 (3): 256–273.
Published: 26 February 2025
...Ngo Giang Thy; Tu Van Binh; Linh Duong Purpose With the wide adoption of information and communication technologies globally, digital marketing (DM) has emerged as an important and influential role in the growth and development of firms. However, it remains unclear how small and medium enterprises...
