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Keywords: marketing automation
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2016) 44 (3): 20–26.
Published: 16 May 2016
...Kenneth Alan Grossberg Purpose Delineate the strategic implications for three new marketing trends based on digital technology. Design/methodology/approach The author looks at how strategy is being affected by: Marketing automation, where artificial intelligence is used to help win a customer...
